專訪Artgerm：和DC，漫威合作的藝術傢來瞭，傳統藝術和NFT的碰撞之旅？
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4月19日，我們非常榮幸能夠邀請到Stanley Lau （Artgerm）做客Whale社群跟大傢聊一聊百萬粉絲傳統藝術傢的入圈之旅～
Stanley Lau（Artgerm）：Stanley是插畫傢、設計師、概念藝術傢、創意總監，也是Imaginary Friends Studios的聯合創始人。Imaginary Friends Studios是一傢享譽全球的數字藝術工作室，為Capcom、DC Comics、Marvel Comics等娛樂和遊戲業巨頭制作高品質的藝術作品。
https://www.instagram.com/artgerm/
https://twitter.com/Artgerm
https://foundation.app/artgerm
以下是AMA問題精選：
1.Question：okay, firstly, pls @Stanley Lau give us a brief intro about yourself~
問：首先@Stanley Lau簡單介紹一下自己吧～
Answer：Hello everyone, my name is Stanley Lau (劉丕政), I’m known as Artgerm in the art community. I’m a digital artist in the entertainment industry. I’ve been doing art commercially for the past 20 years and I’m working with many great entertainment clients such as DC Comics, Marvel Comics, Capcom, Valve, Riot Games and many more. I was born in HongKong and moved to Singapore at the age of 17. Currently I’m also running a 12 months diploma course of digital art in Singapore with students from all over the world. My school is awarded as one of the top 10 digital art school internationally.
答：大傢好，我叫Stanley Lau 劉丕政，在藝術界被稱為Artgerm。我是一名娛樂行業的數字藝術傢。在過去的20年裡，我一直在做商業美術，我與許多知名娛樂領域客戶合作，如DC漫畫，Marvel漫畫，Capcom，Valve，Riot Games等。我出生在香港，17歲時移居新加坡。目前我也在新加坡開設瞭12個月的數字藝術文憑課程，學生來自世界各地。我的學校被評為國際十大數字藝術學校之一。
2.Question：How do you get to know NFT in the first place and how do you decide to get into this field?@Stanley Lau
問：當初你是如何認識NFT的，又是如何決定進入這個領域？
Answer：I was introduced to NFT in early 2021 through my art buddy. Since then we’ve been talking about it everyday and observe the NFT space very closely. We are very excited about the idea of NFT cos this is the first time digital artist can offer something “original” to the collectors and bring additional values to the digital creations, which was not possible in the past. We see NFT as a new form of economy for artists, even though we still have many questions about its current structure.
However as an art educator, I believe that it’s my responsibility to learn more about NFT by getting into it so that I can offer better understanding and advice to my students, including my fans and followers.
答：我是在2021年初通過我的藝術好友認識瞭NFT。從那時起，我們每天都在談論它，並非常密切地觀察NFT空間。我們對NFT的想法非常興奮，因為這是第一次數字藝術傢可以為收藏傢提供 “原創 “的東西，並為數字創作帶來額外的價值，這在過去是不可能的。我們認為NFT是藝術傢的一種新的經濟形式，盡管我們對它目前的結構還有很多疑問。
然而作為一名藝術教育工作者，我認為我有責任通過進入NFT學習更多的知識，以便為我的學生，包括我的粉絲和追隨者提供更好的理解和建議。這是我的一些漫畫作品。
3.Question : As an influencer and well-know artist, what’s the advantages you have compared to others both crypto-native and traditional ones? Are there any problems you encounter when first entering ? @Stanley Lau
作為一個有影響力的和知名的藝術傢，與其他人相比，你的優勢是什麼？初入時有遇到什麼問題嗎？@Stanley Lau
Answer：At the moment, the NFT space seems to be quite different from the art world I came from. I see many crypto art that may not do very well in the traditional art market but is doing extremely well in the NFT market, and vice versa. It’s quite surprising to see. Maybe NFT is still too new to the general art community for now and I do expect things to be normalised eventually, so artists with better art and greater social media followings should do better in the NFT space.
答：目前，NFT領域似乎和我出身的藝術界有很大的不同。我看到很多加密藝術在傳統藝術市場可能做得不是很好，但在NFT市場卻做得非常好，反之亦然。這是很讓人驚訝的。也許NFT對於普通藝術界來說，目前還是太新鮮瞭，我也期待著一切最終能夠正常化，所以藝術水平更好、社交媒體關註度更高的藝術傢應該在NFT領域做得更好。
4.Question：How do you respond to Beeple’s artwork hit $69,346,250, Nycat’s first drop hit $656,100, xcopy’s Death Dip hit $2,187,000? Would you regard this as a bubble ?
問：你如何回應Beeple的藝術品達到69,346,250美元，Nycat的第一次發行達到656,100美元，xCopy‘s Death Dip達到2,187,000美元？你認為這是個泡沫嗎？
Answer：What Beeple and the rest of them has accomplished is mind-boggling. I’m happy to know that collectors see such a high value in their art, however I’m unsure if such value is sustainable in the long run. From my perspective, I do see such phenomenon as temporary and it will only apply to a very very small group of artists, so most of us will not see such big transactions in our art
答：Beeple和他們其他人所取得的成就是令人難以置信的。我很高興知道收藏傢們看到瞭他們的藝術有如此高的價值，然而我不確定這樣的價值是否能長期持續。從我的角度來看，我確實認為這種現象是暫時的，它隻適用於非常非常小的藝術傢群體，所以我們大多數人不會看到我們的藝術有如此大的交易。
5.Question：With the NFT boom, more and more ppl are driven to this field. Some artists or musicians are saying that “ Artists are supposed to focus on the art itself and leave the social media and also NFT assets integration for a third party like a curator.” What’s your perspective towards that? @Stanley Lau
隨著NFT的熱潮，越來越多的人到這個領域。一些藝術傢或音樂人說：”藝術傢應該專註於藝術本身，而把社交媒體和NFT資產整合留給第三方，比如策展人。” 你對這一點有什麼看法？
Answer：As an artist working in the industry for decades, I think managing my social media (Marketing) is just as important as making art. Personally I don’t use any art agent or art curator for my hand-painted work as I prefer to connect with my collectors directly. I enjoy that “personal touch” and I think my collectors appreciate it too. Therefore I will choose to be more personally involved with my 1:1 edition NFT art. However I think it is reasonable to let the third party curator to manage my NFT assets if they are open editions or selling in big quantities.
答：作為一個在這個行業工作瞭幾十年的藝術傢，我認為管理我的社交媒體（Marketing）和做藝術一樣重要。就我個人而言，我的手繪作品不使用任何藝術經紀人或藝術策展人，因為我更喜歡與我的收藏傢直接聯系。我很享受這種 “個人的感覺”，我想我的收藏傢也很欣賞這種感覺。因此，我會選擇更多的親自參與我的1:1版NFT藝術。不過我認為，如果我的NFT資產是開放版或大批量銷售的話，讓第三方策展人來管理我的NFT資產是合理的。
Stanley Lau（Artgerm）筆下的小龍女
6.Question：For crypto-native artists and traditional well-known artists, who would you think will dominate the market eventually? @Stanley Lau
對於加密原生藝人和傳統知名藝人，你認為誰會最終主導市場？@Stanley Lau
Answer：Just like the traditional art world, artists with better art, bigger fanbase and stronger emotional engagement with their audience will do better in the crypto art market.
答：就像傳統藝術界一樣，擁有更好的藝術、更大的粉絲群以及與觀眾更強的情感交流的藝術傢在加密藝術市場上會做得更好。
7.Question：Your art is well-known for imbedding with a strong sense of aesthetics & visual fluidity and also a blend of eastern and western art styles. How do you think it will implement the market? With a lack of oriental art piece in the market, how do you think Asian artists should get involved and get compatible ?
問：我們看到您的作品裡有很多中國元素的東西，但是市場上其實中國藝術傢活著中國元素的東西並不算多，所以我想問一下：
Answer：Riding on with my previous answer, I think artists should incorporate their own cultural influences into their work and make it visually unique and interesting to collect. What makes my art successful is the “international appeal”, the sense of aesthetics that both eastern and western audience can enjoy and relate to. It’s also important for the “old school” artists to consider learning new technology, such as 3D, VR and motion graphics and integrate them into the crypto art space.
答：承接我之前的回答，我認為藝術傢應該將自己的文化影響融入到自己的作品中，讓作品在視覺上變得獨特，讓收藏變得有趣。我的藝術之所以成功，就是因為 “國際吸引力”，這種美感無論是東方還是西方的觀眾都能享受和感同身受。對於 “老派 “藝術傢來說，也要考慮學習新的技術，比如3D、VR、動態圖像等，並將其融入到加密藝術空間中。
8.Question：when we mention the “postioning ” of artist himself. Is there any advice you wanna recommend if a beginner wants to be an artist ? What’s your awakening moment as an artist?
問：當我們提到藝人本身的 “定位 “時，你有沒有什麼建議想推薦給大傢？如果一個初學者想成為一個藝術傢，你有什麼建議想推薦嗎？你是什麼時候覺得自己作為藝術傢有“覺悟”瞭？
Answer：I believe that good art is built on good art foundation. A new artist should focus on the art fundamentals and learn to build his fanbase early, and continue to find his own voice in the art community with his unique art style.
I think so, eventually. For now it can be a little different for the outsiders to buy NFT. But I see more platforms offering direct credit card payment so that will make things easier.
But it will take a while for traditional art collectors to see the collecting value on digital art.
我認為，好的藝術是建立在好的藝術基礎上的。一個新的藝術傢應該註重藝術基礎，盡早學會建立自己的粉絲群，並以自己獨特的藝術風格繼續在藝術界尋找自己的聲音。
最終應該會是這樣的。外行現在買nft還是會不習慣，但我也看到很多平臺正在開放信用卡付費服務，這樣會讓一些流程更簡單，也更容易讓傳統投資者介入。
需要一些時間讓傳統藝術投資者習慣這些，慢慢發覺數字藝術收藏和投資的價值。
9.Question：Let’s led it to the next question: Which artist you admire the most both in NFT realm and non-NFT ream? Why?
問：讓我們帶領它到下一個問題。哪個藝術傢你最佩服 無論是在NFT領域和非NFT ream？爲什麼？
Answer：At the moment, I think I’m too new in the NFT realm to find my NFT “Idols”. However I do think artists such as Beeple and CryptoPunk set a great example that the NFT space welcomes all form of art, which is very encouraging to all artists.
答：目前，我認為自己在NFT領域太新，還沒有找到自己的NFT “偶像”。然而我認為像Beeple和CryptoPunk這樣的藝術傢樹立瞭一個很好的榜樣，NFT空間歡迎所有形式的藝術，這對所有藝術傢來說都是非常鼓舞人心的。
10.Question：Alright, the last quesrion from me:We’d heard you are ready to drop your own very first NFT drop, could you pls share
more info about it? (topic/background,etc.)
問：最後一個問題：我們聽說你準備把自己的第一筆NFT降下來，你能不能分享一下？
更多關於它的信息？(主題/背景等)
Answer：Yes I’m planning to drop my first single edition NFT art on Foundation this week. It’s a very personal piece featuring my own original character, Pepper. It is an abstract visualisation of the NFT minting process that represent an entry point in my crypto art journey. I’m also planning to set aside a big % of my NFT earnings to establish an Artgerm Scholarship so that I can sponsor young and talented artists to my school and learn art with me in Singapore.
是的，我計劃本周在Foundation上推出我的第一件單版NFT藝術作品。這是一件非常個人化的作品，以我自己的原創角色Pepper為主題。它是NFT鑄幣過程的抽象可視化，代表瞭我加密藝術之旅的一個切入點。我還計劃從我的NFT收入中撥出很大一部分來設立Artgerm獎學金，這樣我就可以贊助年輕有為的藝術傢到我的學校和我一起在新加坡學習藝術。
Stanley Lau（Artgerm）第一幅NFT作品
畫的主題是用ETH商標為基礎，頭上的冠是NFT的商標，眼鏡橫放是bitcoin的商標。
整個圖像代表制造NFT的過程。
主持人：非常感謝@Stanley Lau 來參與今天的AMA，那我們今天的采訪就到這邊結束瞭，辛苦大傢！如果大傢還有什麼問題，可以後續再社群提問也沒問題～
來源：beep幣撲
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來源：https://cointelegraphcn.com/news/artgerm